graphic design @university of michigan

graphic design @university of michigan

Creating a botanical monogram using a layered floral illustration and typography in photoshop

My Role

Graphic Designer

Coursework

SI 520 -

Graphic Design and Visual Communication

Methods

Sketching & Ideation Digital Collage

Layer Masking Color Theory Application Composition Analysis Typographic Integration

Tools

Adobe Photoshop

Adobe Illustrator

Figma

Timeline

1 week

CONTEXT

CONTEXT

The assignment asked us to combine a scientifically accurate botanical illustration with a monogram letter, and include the plant's Latin name and symbolic meaning. The composition must demonstrate:

  • Unity between organic botanical elements and geometric typography

  • Intentional use of emphasis, balance, and simultaneous contrast

  • Symbolic meaning coordination between plant choice and design

WHY FRANGIPANI?

WHY FRANGIPANI?

I grew up in a complex called "Seven Flowers" where all the buildings were named after flowers. My building was Frangipani. Growing up, that's just what I told people, that "I live in Frangipani." So when this assignment asked us to pick a flower, it was an easy choice.

DESIGN PROCESS

DESIGN PROCESS

DESIGN PROCESS

Sketching

Sketching

I wanted to keep things clean. After deciding teh flower, I started by sketching the letter 'F' and the flower separately to figure out how they could work together. Through four quick thumbnails, I tried different arrangements to see how the organic curves of the Frangipani could interact with the geometric structure of the letter. I explored multiple approaches -

  • Symmetrical centered arrangements

  • Off-center dynamic layouts

  • Letter-dominant vs. botanical-dominant hierarchies

  • Various leaf and petal orientations

Typeface

Typeface

I went with Bodoni 72 Oldstyle because its elegant serif structure worked well as a contrast to the organic, flowing Frangipani. The high contrast between thick and thin strokes in Bodoni also echoed the delicate petals and bold leaves of the flower.

Color

Color

I chose a Split Complementary Harmony, based on the colors of the original bottanical illustration

COMPOSITION

COMPOSITION

COMPOSITION

Asymmetrical Balance

Asymmetrical Balance

I used asymmetrical balance to create movement. The Frangipani flowers and leaves wrap around the letter 'F' naturally, creating depth through overlapping elements. I made sure to have at least five distinct layers overlapping to build that sense of dimension. I used organic movement of leaves and flowers flowing naturally around the rigid geometric structure of the monogram letterform

Visual Flow

Visual Flow

The leaves and petals guide your eye upward and outward, which ties into the flower's symbolism of growth and renewal. While the flowers are eye-catching, I wanted the focus to stay on the monogram. I used color contrast and careful placement to make sure both elements get attention.

TECHNICAL EXECUTION

TECHNICAL EXECUTION

TECHNICAL EXECUTION

Extraction

Extraction

The original was a full scientific plate showing the entire plant (stem, leaves, flowers, and detailed anatomical drawings at the bottom). I selected and extracted just the parts I needed: specific leaves and the flower cluster. I removed the stem, the anatomical studies, and all the text labels.

Isolation and Masking

Isolation and Masking

Using Photoshop, I isolated each petal, leaf, and flower with layer masks. This gave me the flexibility to experiment with overlaps, allowing the illustration to weave through the letterform naturally. I worked with at five overlapping elements to create depth.

Composition and Layering

Composition and Layering

I layered the Frangipani elements around and through the F, testing various angles to create depth and movement. The leaves extend outward while the petals overlap the monogram, giving a sense of three-dimensional flow.

Final Adjustments

Final Adjustments

Finally, I adjusted hue, brightness, and contrast to bring warmth and richness to the colors. The deep maroon letter contrasts with the soft pinks and yellows of the Frangipani. I kept the aged paper texture from the original botanical plate because it adds warmth and respects the scientific heritage of the image. I added some layer effects to the monogram so it has dimension and stands out against the flowers.

DESIGN PRINCIPLES

DESIGN PRINCIPLES

DESIGN PRINCIPLES

Gestalt Theory

Gestalt Theory

The composition uses several gestalt principles:

  • Figure-ground relationship: Clear separation between the letter and the flowers

  • Continuation: The leaves create visual paths through the design

  • Proximity: Related elements naturally group together

  • Closure: Your eye completes the letter form even with the overlapping

Contrast

Contrast

The background and foreground work together while providing enough contrast for readability.

Hierarchy

Hierarchy

The focus is on the monogram letter, but the botanical illustration adds context and meaning. I used free space, balance, movement, depth, and mass to create a layout where both parts get the attention they deserve.

ORIGINAL ILLUSTRATION AND FINAL DESIGNS


ORIGINAL ILLUSTRATION AND FINAL DESIGNS


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